The fifth edition of our Social Divide Index reveals that ASX 100 companies are sharing more and better financial results related posts on social media. In doing so there is significantly higher levels of engagement than ever before. There was also increasing stakeholder appetite for receiving results-related communication via social media channels. We recorded a 64% increase in interactions with results content in comparison to 2016.
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Authors:
- Celia Heffernan
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Segment:
- Strategic Communications
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Asset type:
- Report
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Topic:
- Innovation & Technology
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Country:
- Australia
Date published:
- April, 2017