At a time when investors say they find digital communications more insightful and more motivating than traditional communications such as press releases* our analysis shows that only a small number of the FTSE 100 are effectively using Twitter to support their financial communications.
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Authors:
- Ant Moore
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Segment:
- Strategic Communications
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Asset type:
- Report
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Topic:
- Innovation & Technology
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Country:
- UK
Date published:
- July, 2014