Your corporate reputation will be at even greater risk in 2018. Take action now.
Does your organisation truly value its reputation? Is enough being done to assess, strengthen and protect that reputation? Are you considering reputational opportunities and risk across all dimensions – from financial, HR and operational to commercial, political, societal and environmental? If you are taking the time to reflect on reputation at the end of this turbulent year and plan for the year to come, these are great questions to lead your thinking.
Without a strong reputation you might not have customers to buy or endorse your products and services. Or shareholders and financial analysts to buy or recommend your stock. Or regulators that continue giving you license to operate. Or employees to help deliver on your growth strategy. The list goes on. Ultimately, is your corporate reputation improving your operating leverage?