How a company responds to a crisis is more important than the crisis itself. Boards and communicators increasingly acknoHearing criticism from people with a penchant for expletives and spelling mistakes can be hard for a CEO to take, but now, more than ever, a measured response to crisis is critical. For those faced with a crisis, there are five big questions to consider: scale; advice; sacrifice; stakeholders; and perspective.

For further information please contact Linda Bertolissio or Riina Rintanen.