The United Arab Emirates, Saudi Arabia and other countries in the Middle East consistently rank amongst countries with the highest rates of smartphone penetration in the world. This means that information available on digital platforms is likely to be the primary way in which a target audience will engage with a business; hence this necessitates the company to digitally accustom itself to its target audience.
In an increasingly crowded and competitive market environment, business opportunities are often created or sourced through a firm’s existing positive reputation. Although this is relatively common knowledge, the idea of what a strong corporate reputation management programme looks like is largely unknown. Even though such a statement might be hard to believe, the reality is that there are various complexities involved in creating a perception about a business to a specific group or wider society.