With more than six million active UK users, and expected growth in the platform of forty percent in 2018, Glassdoor has evolved to become more than just a simple recruitment tool. It is the preeminent employment portal in the UK and the de facto window into a company’s culture for stakeholders including journalists, investors and prospective employees.
With Glassdoor pages ranking increasingly high on Google results, the reputational impact of the site is significant and growing as it becomes a destination for providing an insight into a company’s culture and ways of doing business.