There is no doubt that the field and scope of public relations has been significantly affected by the rise of social media. It is crucial for practitioners to embrace all of the features it offers, from sponsored contents, ads, live coverage, location tags and analytical tools when developing a well-informed PR strategy.
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Authors:
- Farah Mouallem
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Segment:
- Strategic Communications
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Asset type:
- Article
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Industry:
- Telecom, Media & Technology (TMT)
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Topic:
- Innovation & Technology
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Country:
- UAE
Date published:
- May, 2018