Warren Buffett once observed it takes 20 years to build a reputation and five minutes to ruin it – he’s underestimating the speed significantly. Regulatory, market and consumer scrutiny is at a historic high and the power of digital communications can destroy reputation within seconds.
FTI Consulting’s Reputation Analytics Solution integrates news, industry and social media analytics, financial data analysis, and outcome-targeted machine learning to provide a consolidated, quantitative view of market, influencer and consumer conversations around key events in order to identify emerging issues in real time, identify reputational strengths and assets, and predict business outcomes and impacts.