The Social CAC 2019 developed by FTI Consulting shows significant changes in the use of social networks in financial communication.
This year, companies are once again demonstrating that they are increasingly mastering the power of these channels to convey their messages, facilitate two-way communication and meet the expectations of shareholders and financial market professionals.
With 90% of the CAC 40 companies now publishing their financial information on social media, PSA Group, Safran and LVMH lead the rankings. These three companies all promote messages using a variety of content, and good use of text, images and video to reach their ever-growing audiences.