The 9th edition of our Social Divide Index revealed that ASX 100 companies are posting less on social media to communicate their company’s financial results this year yet audiences are engaging more.
Both retail and institutional investors are an integral audience for any listed company and the ability to connect with this audience
across multiple platforms and channels extends the reach of your company’s story. Companies not willing to engage on social media may inadvertently damage corporate reputation by not adapting to stakeholder expectations.
This report looks at social media best practice communication approaches used by ASX 100 companies to
extend the reach and impact of their messaging.