In today’s digital and multi-channel age, content is being generated at unprecedented rates. Whilst this presents communication professionals with a plethora of new possibilities to communicate their stories, it also increases the likelihood of miscommunication and disinformation spreading. Today, the term ‘fake news’ has become ubiquitous in the media. However, many businesses lack an understanding of this new challenge, from a crisis communications perspective. This article will tackle the issue head-on by answering: What is fake news? How might it impact your business and how should communication professionals prepare and respond to an attack?

For further information please contact Linda Bertolissio or Riina Rintanen.