It should come as no surprise that many businesses and investors are seeking to plant new seeds in more fertile soil, constructing new business models (while de-constructing old ones) on the fly, embracing more risk, and operating in ways designed to wrest survival, if not profit, from market volatility.
It also should come as no surprise that some businesses are less successful than others in doing so. These businesses, disrupted by new competitors and confronting market shifts often outside their control and influence, underperform and face existential crises. At that point, they are increasingly looking for outside assistance in the form of transformation officers – a role that has been growing and expanding in lockstep with our increasingly turbulent business world.