For the third year in a row, FTI Consulting examined how Germany’s top listed companies – the DAX 30 – communicated their annual results on social media.

Our top line insight: quality of content was the winning strategy for generating engagement. Companies are increasingly stepping up their game and creating higher quality content with animation, smart graphic design, and channel-specific content, while experimenting with new channels, such as Instagram.

For further information please contact Linda Bertolissio or Riina Rintanen.